Behold what happens when experts pickled by the jargon of their closed information loops are exposed to an unprepared lay public. And our health care industry leaders are no exception. Listen to them, and you'll no longer believe patients see their doctors to get better. Instead, they're "health care consumers" who interact with their "patient centered medical homes" in "episodes of care."
While there isn't anything wrong with the phrases, the DMCB's point is that when it spills into the public space, the overinterpretation doesn't inspire much confidence. Better to leave that kind of terminology in the corporate planning suites, along with all those other unpleasant terms like "primary care loss leader," and "market competitive CEO compensation."
How about telling the DMCB that the airline is working to "upgrade" its "flying experience" with improvements in the "cabin design?" Or that "persons" can now "count on" their "health care team" to be there "from start to finish?"
Image from Wikipedia