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| Playing 'whacamole' |
"Health care blogging will never lead any serious beer money."
"Disease management coaching focuses exclusively on just one disease."
These are three falsehoods that bubble up in the unlikeliest of places, including cable news outlets, replying to the DMCB spouse's asking "and what did you do today?" and webinars, webcasts and other educational meetings about population health and disease management.
While the Disease Management Care Blog finds all three vexing, the most irksome is the canard that the commercial health coaching service providers purposely limit their programs to just one chronic condition, like diabetes, weight loss or readmission prevention.
While that may have been the case in the earliest versions of disease management, that narrow approach was dropped years ago. That's because patients typically seek advice for a wide range of overlapping concerns and the good nurses hired by the vendors will respond to them. The vendors also understand that their shared risk and performance guarantees depend on claims expense that is driven by the synergies of multiple co-morbidities.
While a purchaser, insurer or accountable provider organization may start out with a focus on a population defined by a single condition - such as diabetes mellitus - that doesn't mean their protocols and care plans won't span the continuum of care and include hypertension, tobacco abuse, depression, housing, chatting about the grandkid and responding to concerns whether this will be finally be NBA superstar LeBron James' year.
And the published literature supports the DMCB's contention that modern population health management is multifaceted. Examples include this seven-condition program for dually eligible Medicaid beneficiaries in Georgia, this Midwest employer-sponsored program that enrolled persons with multiple care needs and this physician-focused program that used pay-for-performance to improve measures across multiple conditions. Check out some vendor web sites and you'll see references to "whole person health," the "interrelated aspects of social, emotional, and physical health" and "a holistic view of member health across internal and external care management initiatives."
That being said, the DMCB knows that perception and reality can be two different things. Given the whac-a-mole persistence of the "single disease" myth, the DMCB says the population health management community may benefit clarifying the broadness as well as the depth of their offerings as they continue to build their brand.
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